WHAT IS RED DAY?

RED Day (Renew, Energize and Donate) is an initiative dedicated to celebrating Keller Williams Realty’s year-round commitment to improving our local communities. Each year, on the second Thursday in May, tens of thousands of associates from across the United States and Canada participate in a wide range of projects, devoting our time to renewing and energizing aspects of the neighborhoods in which we serve.

Recognizing her leadership in guiding the culture of our company, RED Day is held in honor of Mo Anderson, vice chairman of the board, Keller Williams Realty.

Our vision for this day is that all Keller Williams associates will actively engage in a coordinated effort to improve their local community. Activities run the gamut, including rehabbing a house, cleaning up a local trail, providing food for the homeless or any service related activity needed in your community.

In order for this day to be a huge success, we need your energy and your commitment. Each market center will be asked to identify and coordinate an activity which will have a visible impact on their local community and surroundings. We are confident that each market center will embrace this opportunity for positive change while demonstrating KW culture and spirit to its community.

This event is an entrenched part of Keller Williams Realty’s culture and displays the extraordinary effect a company can have when individuals come together to work as a team for the greater good of everyone. As Mark Ozman, associate with the Indianapolis/Carmel market center, wrote:

“RED Day isn’t about cleaning up a park. It is a one-day expression of what happens 24/7 in the Keller Williams culture. It is seeing a need, discovering who can meet that need and then getting it done.”