{"id":228,"date":"2010-11-07T19:47:57","date_gmt":"2010-11-07T19:47:57","guid":{"rendered":"http:\/\/lakeandhomes.com\/blog\/2010\/11\/link-exchanges-are-great-but-know-who-you-are-linking-to\/"},"modified":"2010-11-07T19:47:57","modified_gmt":"2010-11-07T19:47:57","slug":"link-exchanges-are-great-but-know-who-you-are-linking-to","status":"publish","type":"post","link":"https:\/\/lakeandhomes.com\/blog\/link-exchanges-are-great-but-know-who-you-are-linking-to\/","title":{"rendered":"Link exchanges are great but know who you are linking to"},"content":{"rendered":"<p>As many of you know along with being an agent, I have also been a professional webdesigner and SEO advisor for years.&nbsp; With any website I preach the benefits of good link exchanges.&nbsp; Real Estate professionals learn early on how to network well.&nbsp; Every group we belong to, every activity we attend is a chance to meet people and increase our sphere of influence.&nbsp; The net is based on the same fundamental ideas.&nbsp; The more people linking to your site will not only bring you new visitors, but will also raise your site in the search engines.&nbsp;<\/p>\n<p>Along with this though I see many mis guided link exchanges.&nbsp; Many times people will link to a site that contains a link on another site.&nbsp; Most of the time these 3 way link exchanges are to try to trick the search engines into thinking they are inbound links only.&nbsp;&nbsp;Quite often you will link to them only to find that your link disappears after a few months.&nbsp;<\/p>\n<p>Today I got spammed with a message that read<\/p>\n<p>I&#8217;ve found your website with the &#8220;reverse google pagerank <br \/>algorithm&#8221; which indicates that we both would get better google<br \/>rankings, when we exchange links.<\/p>\n<p>&nbsp;<\/p>\n<p>I can only imagine the people that get this are going to be confused by it.&nbsp; First off there is no such thing as &#8220;reverse google pagerank algorhythm&#8221;.&nbsp; You have not done anything right, or wrong, it is just a cheap ploy to get your attention.&nbsp;Secondly the links that they are putting in to your site contain a &#8220;no follow tag&#8221;&nbsp;In other words the link on their site will not do you any good with the search engines.&nbsp; I found out from others that the spam might very well keep on coming from this one address trying to push this SEO software.&nbsp; &nbsp;I encourage you to delete any emails that you get that use this terminology<\/p>","protected":false},"excerpt":{"rendered":"<p>As many of you know along with being an agent, I have also been a professional webdesigner and SEO advisor for years.&nbsp; With any website I preach the benefits of good link exchanges.&nbsp; Real Estate professionals learn early on how to network well.&nbsp; Every group we belong to, every activity we attend is a chance [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[],"class_list":["post-228","post","type-post","status-publish","format-standard","hentry","category-active-rain"],"_links":{"self":[{"href":"https:\/\/lakeandhomes.com\/blog\/wp-json\/wp\/v2\/posts\/228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lakeandhomes.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lakeandhomes.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lakeandhomes.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lakeandhomes.com\/blog\/wp-json\/wp\/v2\/comments?post=228"}],"version-history":[{"count":0,"href":"https:\/\/lakeandhomes.com\/blog\/wp-json\/wp\/v2\/posts\/228\/revisions"}],"wp:attachment":[{"href":"https:\/\/lakeandhomes.com\/blog\/wp-json\/wp\/v2\/media?parent=228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lakeandhomes.com\/blog\/wp-json\/wp\/v2\/categories?post=228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lakeandhomes.com\/blog\/wp-json\/wp\/v2\/tags?post=228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}